Gen Z’s beloved TV boy band lyrics are kid tested (Gen Alpha), mother approved (Millennials) and – even if you didn’t watch the show – forever etched in Gen Z pop culture history. The brand new younger fans streaming Big Time Rush on Netflix for the first time are living that very same feeling that Gen-Z is so fond of.īig Time Rush has a trifecta for revenue potential with the adjacent generations. Fans in Gen Z are adults now, so there are no parents to block explicit lyrics, but if Big Time Rush was to change their music to be too explicit, the young Gen Alpha might have to listen to something else until they are older. James Maslow was Big Time Rushs James Diamond, the vain one James Maslow/Instagram James Maslow made his acting debut on iCarly before becoming James Diamond on Big Time. The question is, which character are you most like Youll either be Katie or Kendall Knight, James Diamond, Carlos Garcia, or Logan Mitchell. They continue to embrace learning along the way with the confidence and brotherly support with their self-assembled team – all hungry to do this on their own.įor longevity and multi-generational success, my opinion is that Big Time Rush should lean on the style of their current catalog of music for the young fans (Gen Alpha), and incorporate lyrics with a little more edge and a sound that captures current day trends in any new songs for the Gen Z fans. From Nickelodeon, Big Time Rush (BTR) is a funny show and features BTR, a four guy group band. The TV show was the boot camp that prepared them for this and brought the boys together as a tight knit family who experienced everything together. 0:00 / 1:35:18 Big Time Rush - Live In Chicago - Filmed By You - 4K Filmed By You 51.4K subscribers 354K views 1 year ago I can’t believe it’s been 10 years since I uploaded my first Big. Because of this, they have the potential to capture fans in the adjacent younger Gen Alpha and their Millennial parents in 2022 (chart 3).Īs of today Big Time Rush is one of the only boy bands to return with huge success in an open market without the other boy bands and returned before it was too late.
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And while the show was airing exclusively on Nickelodeon, the lyrics to the songs had to be free of any explicit connotations. Since the actors decided to end the show in 2013 rather than it being canceled, the nostalgia factor plays a big part in their successful return in 2022. Big Time Rush has been a big part of Gen Z’s popular culture where watching Nickelodeon was still “cool” and social media was being introduced with age limits. Even though there were no new episodes of Big Time Rush after 2013, each of the actor’s popularity spiked when appearing on mainstream TV indexing nearly as high as when Big Time Rush was on the air indicating that their fans were uniquely loyal to the actors, not just the show.
I’m going to Call it Like I See It Big Time Rush made some risky strategic decisions making their way back to the public, heavily dependent upon the fans.
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